Culture is a way of living that is most often associated with artistic and
intellectual pursuits. It can be found in a variety of socio-environments:
family, religion, education, sports teams, business, and more. When used in
business, culture becomes a powerful tool that can set a company apart from its competitors. Aquascape, Inc. has created an entrepreneurial culture that is
creative, fun, healthy, innovative, competitive, dynamic, and fast-paced.
Aquascape is the industry leader in all things water gardening; from pond kits
to seminars, special events to marketing materials, fish food to books, water
treatments to fountains, and more. Due to the rapid growth of the water garden market, Aquascape embraces a cultural philosophy of building a balance in life.
For over 10 years, Greg Wittstock – founder and CEO of Aquascape – had a dream of building a workplace utopia that would allow his employees to have fun while facing the stress and demands of a fast-paced industry. The balance between hard work and playful fun was embraced by designing a building that speaks to all aspects of human nature. Educational and technical resources feed the mind. Physical fitness areas challenge the body. Water features and nature soothe the spirit. Because the mind, body, and spirit are all nurtured in the company headquarters known as Aqualand, a collaborative atmosphere of teamwork is enhanced and strengthened.