Mission and Vision

Aquascape is committed to helping our customers succeed at building, selling, and retailing water features while supplying innovative products and solutions designed to capture, clean and re-use our planet’s most vital resource … water.

Aquascape’s vision focuses on an ecosystem approach to water features that relies on the most natural balance of circulation, filtration, plants, fish, and rocks and gravel to ensure sustainability.

Aquascape takes this mission to the next level through its commitment to environmental initiatives. In 2008, Ed Beaulieu was promoted to Chief Sustainability Officer. Ed oversees development and implementation of sustainable and environmental initiatives at Aquascape. Visit the Aquascape Ecosystem page for additional information on how Aquascape contributes to the health and well-being of our planet.

Aquascape's core values are:

Mission-CharacterCharacter – We believe in integrity, honesty, and a high moral standard, which includes doing the right thing at all times.
Mission-TeamTeam – We recognize that the organization is more important than any one individual, thinking of others instead of ourselves. We believe in communicating a trusting, thoughtful, controlled, and consistent message.
Mission-WinWin – We believe in doing our best and seeking ways to improve ourselves in an attempt to find the win-win resolution to every situation. We strive to be easy-to-do business with, striking a balance of winning for customers, teammates, the company, and shareholders.
Mission-FunFun – We believe in working hard and playing hard through safe, clean, family-friendly, and wholesome activities. Our goal is to continue to make Aquascape a great place to work!


Going Green

Aquascape’s vision focuses on an ecosystem approach to water features that relies on the most natural balance of circulation, filtration, plants, fish, and rocks and gravel to ensure sustainability. As a natural evolution, Aquascape strengthens and cultivates its commitment to the environment and the responsible use of water.

Water is our planet’s greatest resource and Aquascape is dedicated to providing natural, responsible, and creative landscape solutions. In 2008 we focused on a business strategy that is fully committed to environmental sustainability. In addition to our ecosystem pond philosophy, Aquascape extols the therapeutic benefits of the water gardening lifestyle and current research confirms and strengthens that position.

The release of the preliminary Sustainable Sites Initiative report in November 2007 affirmed that “natural environments play an important role in enhancing human health and well-being.” The report further states that managed natural elements attract customers, improve real estate values, and attract customers, among other benefits. (Standards & Guidelines: Preliminary Report. November 1, 2007. www.sustainablesites.org.)

The Sustainable Sites Iniative's benchmarks as listed in its 2008 Guidelines and Performance Benchmarks Report are "designed to preserve or restore a site’s sustainability within the context of ecosystem services—the idea that healthy ecosystems provide goods and services of benefit to humans and other organisms."

Mainstream organizations embrace Aquascape’s ecosystem philosophy. Aquascape currently provides ecological solutions for wetland restoration and storm water management in numerous locations, and is poised to further expand its environmental position through new product development initiatives.

New product development remains at the forefront of Aquascape’s environmental and business strategy. Environmentally-focused, innovative products are currently being developed and tested. The intelligent use of water is being addressed so companies and consumers alike can face challenges associated with drought and rain water run-off.


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