Business Resources

Below are some great resources, links and tools to help you in your everyday business.  Check back often for new tools that we post as we find really great things to help you succeed.


Social Media:
Social Splash Social Media Blog - On a regular basis, Aquascape's Social Media Expert, Jennifer Zuri, shares her social media favorites as well as tips, tricks and strategies to using them to help you promote your business effectively and efficiently.  Subscribe now to make sure you are in the know!  http://aquascapeinc.wordpress.com/2011/11/21/living-in-the-social-world/ 
Video Sharing Instructions - want to share Aquascape videos from YouTube on your website or Facebook page?  Check out these step-by-step instructions with screen shots to easily add videos to your website and Facebook page.
Facebook Instructions - looking to get involved with Facebook?  Check out these simple instructions to get yourself set up or your business set up with a Fan Page.

Display Ponds:
How To Succeed with Water Feature Displays -  get knowledge from one of our expert customers who has been successful by marketing with his display ponds.  Get his ideas as well as insider knowledge on his systems for making it successful.

Financial:
Contractor's Guide to Breakeven

Public Relations:
Stealth Marketing:  How to Put Local PR to Work for You
Press Release Tips

Marketing:
Whitepaper:  Current Marketing Trends for Landscape Professionals - session originally by Michelle Kurschner at 2007's World's Most Extreme Pond Build. 
Sample Marketing Planning Template
Sample Marketing Budget Template
Water Feature Customer Comparison Report - see this short, 8-page birds eye view of how our customers have changed over the last 4 years. Information collected from two separate water gardening surveys done in 2005 and 2009. 
Water Feature Customer Demographics - This report gives the results of 22 questions asked in our 2009 Water Gardening survey that received over 1,000 responses from consumer water feature owners nationwide.

Aquascape Logos and Images - Click here for more information

Direct Mail Tools:
-  Mailing List Rental Websites:  www.americalist.com, www.infousa.com, www.usdatacorp.net, www.21stcm.com, www.direct-marketing.net.
-  Post Office Mailing Specs and Requirements for Businesses:  http://www.usps.com/business/welcome.htm?from=home_header&page=business 
Direct Mail Calculator

Business Planning:
SWOT Analysis Template